Amrita Rao walks the ramp.

A legal notice has been sent to jewellery brand Agni for illegally using the unreleased song, Chamak Challo, from Shah Rukh Khan's next film Ra.One at the recently held India International Jewellery Week (IIJW) 2011. The song, which is sung by Akon and has been picturised on the leading lady of the movie Kareena Kapoor, has already been leaked online a few months ago. 

The brand played the song while showcasing their creation on the fourth day of IIJW held last week in Mumbai. Actress Amrita Rao along with other models was seen walking the ramp for Agni, while the song played in the background. T-Series that owns the music rights of the film have sent a legal notice to the brand, asking for a compensation of R 2 crore. 

Bhushan Kumar, the head honcho of the music label confirms the news, "Yes, we have sent a legal notice to Agni for using our unreleased song without prior permission. It is an illegal thing to do. We are moving court and suing them for about R 2 crore. 

One needs to get a license to use any song for a show. However, for an unreleased song you cannot even obtain a license." 

A source from SRK's production house Red Chillies Entertainment says, "SRK was livid when he learnt that the unreleased number has been used by the brand." The source further adds, "The scratch version of the song was leaked on the internet a few months ago, which was probably picked up by the jewellery brand. It is a very careless mistake. Surely they knew that the song requires license."