Ford Plans Eight New Models In India

Ford India launched two new global power trainsthe 1.5-liter Ti-VCT (petrol) and 1.5-liter Duratorq TDCi engine, not only to operate its recently launched new generation Fiesta for just a few of their other new products in the pipeline. Ford India President and Managing Director Michael Boneham made the announcement at a function to launch a new global sedan in Mumbai on Thursday.

Fiesta is the first of eight new models in the world that Ford wants to market in 2015 and is expected to whip up tension in the sedan segment, and repeat the success in Figo hatchback segment. It is already the best selling small sedan is one of the best sellers in China and Europe.

The new model is Ford's engine plant in Chennai, which has increased the capacity of 3,30,000 units, up from 2,50,000 units. The company has invested $ 72 million in its engine plant. "This is a flex engine plant with a capacity to produce both gasoline and diesel engines," said Boneham. The current balance stands for diesel and gasoline engines 60:40. "We can adjust its production capacity to match demand, more than gasoline engines to market demands, our factory is geared to handle," says Boneham.

Two new power sources are found under the hoods of the world's all-new Fiesta, Focus and Ecosport. The last two cars through the introduction of the eight runs. "We are a new product every 12 to 18 months. This is an aggressive policy. It is a mix of creative capacity, and other products to cater to the cross section of customers," says Boneham.

Point out that Figo is a game changer Ford India has one lakh cars sold since its launch two years ago, said Boneham, "It is clear that volumes have been created in this segment and it is interesting to note that many of our customers was the first time buyers Figo.. This shows that the Indian consumer has matured and is looking for better products, better technology. "

The company is also replacing Figo, based on the old Fiesta platform, 2015th Managing Director at HIS Global Insight (automotive industry forecasts) Deepesh Rathore, said Figo had a competitive price (the base model at Rs 3.63 lakh), because it is based on the old platform. "Ford, our client expects to replace it with a new architecture in 2015," Rathore added.

Ford India also bring a slew of crossovers, sedans and SUVs. "Focus brought here to compete with the Corolla segment. New Endeavour, and Figo is in the pipeline, with the latter around the car. Ecosport is a good crossover, which will increase business performance mini-SUV segment," Rathore added.