Sex Sells Differently For Men And Women

To say that selling may be popular with advertisers. But the survey shows that men and women see different ads with a bikini-clad women. With the help of two ads with attractive women posing in H & M and Reebok trainers, researchers analyzed the eyes of men and women drew first glance.

Women are much more interested in the pricing model in the stomach and toned bikini. Men prefer to focus squarely on breasts, not the number of their surroundings, the Daily Mail.

Men were more interested in an attractive female face, not her toned figure.

Some of the results were not surprising at all - both men and women pulled the woman's legs and torso before advertising and branding information.

And Reebok ad with an attractive woman who is wearing only a pair of white shoes, men's eyes the body model - and is unlikely to toe.

But it was also the most interesting conclusions of the study, 50 men and 50 women.

40% of the men spent more time looking at the model's face, and the women. Men were also noticed a woman's face, before turning his attention to her body.

IH & M's campaign with a tight and sexy woman on the beach the cause, women were exposed to upper body and face.