Laksmi Access introduces cost-effective tablets

To cash in on the growing tablet market, Bangalore-based Lakshmi Access Communications Systems Pvt. Ltd. (LACS) on Friday introduced its new range of tablet PCs that comes with many innovative features and is priced between Rs.6,999 and Rs.34,999. 

“We now have four ranges of tablets with 14 variants that come in screen sizes ranging from 4.3 inch to 11.8 inches, where some tablets can be converted into netbooks as they come attached with keyboards and other accessories. The tablets are 3G, WiFi and SIM-enabled depending on the model, while top-end ones are loaded with both Windows and Android operating systems,” Managing Director Mahendraa Kumar D. Jain told journalists here. 

The company, which was the first company to introduce tablets in India last year, has a full-fledged research and design (R&D) centre in Bangalore where it designs India-specific products that are contract-manufactured in China. “We have so far sold over 10,000 tablets…but the new range of products will give a boost to our sales. 

We hope to sell about 3-4 lakh tablets over the next 12 months and achieve a sales target of Rs.800 crore in the current fiscal,” he said. Stating that their goal was to make tablets more accessible to the masses, Mr. Jain said: “We have tied up with some leading banks to provide EMI schemes of up to 12 months, to enable more people to buy our products. 

We will also be tying up with operators to bundle our netbooks.” The company will be setting up its own stores, Easy EZ, to sell its products across India. “Within the next three months there will be 220 stores in all major cities, and this number will go up to 10,000 by the end of 2012 with an investment of Rs.35 crore. “This business model will allow young entrepreneurs to enter the technology space and ride the next big wave in the advancement of technology penetration in India,” Mr. Jain said.